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BOOK OF THE MONTH

The Wisdom of Teams

Creating the High-Performance Organization

Author : Jon R. Katzenbach & Douglas K. Smith
Publisher : HarperBusiness, 2006
ISBN-10 : 0-06-052200-3
Pages : 320

Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company’s goal of producing half of each year’s revenues from the previous five years’ innovations. Kodak’s Zebra Team proved the worth of black and white film manufacturing in a world where color is king.

But many companies overlook the potential of teams in turning around lagging profits, entering new markets, and making exciting innovations happen – because they don’t know how to utilize teams successfully.

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Bob Gilbreath

Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica,...[Read more..]