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BOOK OF THE MONTH

book summary on Get The Job You Want Even When There’s No One Hiring by John C. Maxwell

Trading Up

The New American Luxury
Author : Michael J. Silverstein and Neil Fiske
Publisher : Penguin Books, 2003
ISBN : 1 59184 013 9
Pages : 316

Trading Up combines social insight, rigorous research, and business acumen to tell the fascinating story of the consumers who trade up to the new American luxury and the companies that create it.

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AUTHOR OF THE MONTH
Bob Gilbreath

Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica,...[Read more..]