 By Ronna Lichtenberg
Rodale Inc., 2005
ISBN 13 978 1 59486 382 0
346 pages
The Big Idea
“You throw like a girl” used to be the ultimate in playground put-downs. As adults, however, women can learn how to pitch their ideas in a way that’s true to them and can ultimately score them what they’re after – be it a promotion, backing for a new venture, or securing that next big account.
Ronna Lichtenberg’s funny and candid know-how helps women understand the fundamental gender, hormonal, and cultural systems that affect their work and emotional lives every day. Her advice helps women improve their pitching, from warming up and preparation through execution and closing.
Learn to:
- Get in touch with what you really want.
- Find your natural “pitching” style.
- Discover what you need to know about other people to get them to support you.
- Package requests so that people will say yes.
- Talk about money with confidence and without selling yourself short.
- “Close” on an agreement without feeling like you’ve out a good relationship at risk.
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Why You Need This Book
This book can help any woman who’s ever felt the bump of the glass ceiling against her forehead.
THE BASICS OF PINK AND BLUE
A person with a pink style is someone who wants to connect with you before doing business with you. A “pink” will first mention the weather, your bull dog, your handbag, your shoes, your vacation – something, anything, before getting down to the business at hand.
Now, blues, on the other hand, are the opposite of pinks. They place a high priority on what is called task – just getting the job done. Someone with a blue style either just isn’t naturally a “people person” or wants to keep his or her emotional connections outside the office.
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