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Articles

Listed below are our previous articles:

Rich Dad, Poor Dad
"What the Rich Teach Their Kids About Money -
That the Poor and Middle Class Do Not!"
By Robert T. Kiyosaki With Sharon L. Lechter, C.P.A.
Warner Books Ed., 207 pages
First, Break All The Rules
'What The World's Greatest Managers Do Differently"
By Marcus Buckingham & Curt Coffman
Simon & Schuster, 271 pages

The 17 Indisputable Laws of Teamwork
"Embrace Them and Empower Your Team"
By John C. Maxwell, author of 'The 21 Irrefutable Laws of Leadership'
Nashville, Tennessee by Thomas Nelson, Inc., 2001
265 pages

EVEolution
"Understanding Women -Eight Essential Truths that Work in Your Business and Your Life"
By Faith Popcorn and Lys Marigold,
2001 Hyperion, New York
272 pages

Effective Networking For Professional Success
"How to Make the Most of Your Personal Contacts"
By Rupert Hart
Stirling Books, 1997
125 pages

How To Work With Just About Anyone
"A Three-step Solution For Getting Difficult People To Change"
By Lucy Gill
Published By A Fireside Book/ Simon and Schuster 1999
206 pages

The Secrets of Word-of-Mouth Marketing
"How to trigger exponential sales through runaway word of mouth"
By George Silverman
Amacom 2001
272 pages

The Rebel Rules
"Daring to be your self in business"
by Chip Conley,
A Fireside Book, Simon & Schuster New York 2001
287 pages

The Brand Called You:
"The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand"
by Peter Montoya,
Personal Branding Press, 2003
278 pages

What is the Emperor Wearing?
"Truth-Telling in Business Relationship"
by Laura Weiss ,
Butterworth-Heinmann, 2003
ISBN 0-7506-9872-1
217 pages

The E-Myth Revisited
"Why Most Small Business Don’t Work and What to Do About It"
Harper Business
ISBN 0-88730-728-0
288 pages

Nice Girls Don’t Get the Corner Office 101
"Unconscious Mistakes Women Make That Sabotage Their Careers"
By Lois P. Frankel, PhD
Warner Books Inc., 2003
ISBN 0446531324
288 pages

Mind Your Own Business
"A Maverick’s Guide to Business, Leadership and Life"
Doubleday & Company, Inc., 2003
ISBN 0-385-50959-6
208 pages

What Color Is Your Parachute?
"A Practical Manual For Job-Hunters And Career-Changers"
By Richard N. Bolles
Ten Speed Press 2004 Edition
ISBN 1 58008 541 5
411 pages

Turbo Strategy
"21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly"
By Brian Tracy
AMACOM, 2003
ISBN 0814471935
160 pages

Execution: The Discipline of Getting Things Done
By Larry Bossidy and Ram Charan
Crown Publishing Group
ISBN 0609610570
278 pages

The 18 Immutable Laws of Corporate Reputation
By Ronald J. Alsop
Wall Street Journal Books
ISBN 074323670X
320 pages

Ideas Are Free
By Alan G. Robinson and Dean M. Schroeder
Berrett-Koehler Publishers, Inc., 2004
ISBN 1-57675-282-8
232 pages

The Oz Principle: Getting Results Through Individual and Organizational Accountability
By Roger Connors, Tom Smith, and Craig Hickman
Penguin Group, 2004
ISBN 1-59184-024-4
234 pages

Profitable Growth Is Everyone's Business
By Ram Charan
Crown Publishing Group, 2004
ISBN 1-4000-5152-5
198 pages

Career Warfare
By David F. D’Alessandro
The McGraw-Hill, 2003
ISBN 0071417583
216 pages

The Servant
"A Simple Story About the True Essence of Leadership"
By James C. Hunter
Crown Business, 1998
ISBN 0-7615-1369-8
187 pages

How Would You Move Mount Fuji?
"How the World’s Smartest Companies Select the Most Creative Thinkers"
By William Poundstone
Little, Brown and Company, 2004
ISBN 0-316-77849-4
276 pages

It's Your Ship
"Management Techniques from the Best Damn Ship in the Navy"
By Captain D. Michael Abrashoff
Warner Books, 2002
ISBN 0-446-52911-7
224 pages

Corporate Canaries
Avoid Business Disasters with a Coalminer’s Secrets
By Gary Sutton
Nelson Business 2005
ISBN 078521299X
121 pages
You Need to Be a Little Crazy
The Truth About Starting and Growing Your Business
Barry J. Moltz
Dearborn Trade, 2003
ISBN 079318018X
172 pages
Winning
Jack Welch with Suzy Welch.
HarperCollins Publishers, 2005
ISBN: 0-06-075394-3
384 pages
All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
Portfolio, 2005
ISBN 1-59184-100-3
208 Pages
33 Strategies of War, The
Robert Greene
Viking (Penguin Group), 2006
ISBN: 0-670-03457-6
496 Pages
Making Sense of Intellectual Capital
Designing a Method for the Valuation of Intangibles
By Daniel Andriessen
Elsevier Butterworth-Heinemann, 2004
ISBN 0-7506-7774-0
408Pages
The Leadership Pipeline
How to Build the Leadership-Powered Company
Author:   Ram Charan, Stephen Drotter, and James Noel
Publisher:  John Wiley & Sons, Inc. 2001
ISBN:  0-7879-5172-2
Pages:  242 pages
How to Almost Make a Million Dollars
I almost did it. You can almost do it, too!
Author:   Robert X. Leeds
Publisher:  Epic Publishing Company, 2004
ISBN:  0-9674025-5-7
Pages:  246 pages
Career Intensity
Business Strategy for Workplace Warriors and Entrepreneurs
Author: David V. Lorenzo
Publisher: Ogman Press Inc, 2006
ISBN: 1-933683-00-7
Number of Pages: 213 pages

Why We Want You to be Rich
Two Men, One Message

Author : Donald Trumps and Robert Kiyosaki
Publisher : RichPress; USA, 2006
ISBN : 1-933914-02-5
Number of Pages : 345 pages

How You Make The Sale
What Every New Salesperson Needs To Know

Author : Frank McNair
Publisher : Sourcebooks, Inc; 2005
ISBN : 1-4022-0435-3
Number of Pages : 318 pages

Simple Ways To Manage Your Service Customers
Service Management Ideas

Author : Promod Batra and Vijay Batra
Publisher : Think, Inc. 2004
ISBN : 81-900547-9-1
Number of Pages : 97 pages

The Millionaire Maker’s Guide to Creating a Cash Machine for Life

Author:  Loral Langemeier
Publisher:  McGraw-Hill, 2007
ISBN:  0-07-148473-6
Number of Pages:  242 pages

Aha! Performance
Building And Managing A Self-Motivated Workforce

Author:  Douglas Walker (with Stephen Sorkin)
Publisher:  John Wiley and Sons, 2007
ISBN:  978-0-470-11634-0
Number of Pages:  278 pages

Winning the Toughest Customer
The Essential Guide to Selling to Women

Author:  Delia Passi with A.B. Aronson
Publisher:  Kaplan Publishing, 2006
ISBN:  978-1-4195-3554-3
Number of Pages: 155 pages

The Starbucks Experience
5 Principles for Turning Ordinary into Extraordinary

Author: Joseph A. Michelli, Ph.D.
Publisher: McGraw-Hill, 2007
ISBN: 978-0-07-147784-0
Number of Pages: 181 pages

Moose on the Table
A Novel Approach to Communications @ Work

Author: Jim Clemmer
Publisher: Bastian Books, 2008
ISBN: 978-0-978-2221-7-8
Number of Pages: 192 pages

Other book summaries and reviews:

Don Phin :

1. Customer.com by Patricia Seybold
2. The Power Of Wisdom by Aman Motwane
3. Unleashing The Killer App by Larry Downes and Chunka Mui
4. The Power Of Influence by Paul McKenna and Michael Breen
5. Talking To The Top by Ray Anthony

Ronald Coleman :

1. Selling The Invisible by Harry Beckwith
2. The Professional's Guide To Value Pricing by Ronald J. Baker
3. Care Packages for the Workplace by Barbara A. Glanz
4. Why We Buy: The Science of Shopping by Paco Underhill
5. The E-Myth by Michael Gerber
6. The E-Myth Contractor by Michael Gerber

L21 Worth Noting Newsletter :
1. Leadership by Rudy Guiliani

James Altfeld :
1. Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan
2. Maslow On Management by Abraham H. Maslow
3. How To Hire and Develop Your Next Top Performer: The Five Qualities that Make Sales People Great by Herb Greenberg, Harold Weinstein and Patrick Sweeney
4. Crisis Management for Corporate Self Defense by Steven Albrecht
5. Control Your Destiny or Someone Else Will by Noel M. Tichy and Statford Sherman
6. Building Leaders by Jay A. Conger and Beth Benjamin
7. A Stake In The Outcome by Jack Stack and Bo Burlingham
8. A Year Of Growing Rich by Napoleon Hill

Travis Morien :
1. The Millionaire Next Door by Thomas J. Stanley and William D. Danko

Andrew Gibbons :
1. Moments Of Truth by Jan Carlzon
2. Leaders by Warren Bennis and Burt Nanus
3. Practical Benchmarking by Sarah Cook
4. Strategic Benchmarking by Gregory Watson
5. The Power Of Empowerment by David Clutterbuck and Susan Kernaghan
6. The 11th Commandment by Sandra Vanderwerwe
7. The Loyalty Effect by Frederick Reichheld
8. A Complaint Is A Gift by Janelle Barlow and Claus Moller
9. On Becoming A Leader by Warren Bennis
10. Customer Intimacy by Fred Wiersma
11. The Fifth Discipline by Peter M Senge
12. The Way Of The Leader by Donald G Krause
13. Inspired Customer Service by David Clutterbuck, Graham Clark and Colin Armistead

TCI Management Consultants :
1. Sex In The Snow by Michael Adams
2. Chips & Pop by Robert Barnard, Dave Cosgrove and Jennifer Welsh
3. Excelerate by Nuala Beck
4. The Next Century by Nuala Beck
5. Selling The Invisible by Harry Beckwith
6. Predatory Marketing by C. Britt Beemer
7. Co-Opetition by Adam J. Brandenburger and Barry J. Nalebuff
8. Trends 2000 by Gerald Celente
9. Marketing Myths That Are Killing Business by Kevin J. Clancy, Robert S. Shulman
10. The Pig and the Python by David Cork (with Susan Lightstone)
11. What Will Be by Michael L. Dertouzos
12. Driving Brand Value by Tom Duncan and Sandra Moriarty
13. The Future Consumer by Frank Feather
14. The 8 Practices of Exceptional Companies by Jac Fitz-enz
15. Boom, Bust and Echo by David K. Foot with Daniel Stoffman
16. Boom, Bust and Echo 2000 by David K. Foot with Daniel Stoffman
17. Customer Satisfaction is WORTHLESS: Customer Loyalty is Priceless by Jeffrey Gitomer
18. Naked Marketing by Robert Grede
19. Brands by Susannah Hart and John Murphy
20. Radical Marketing by Sam Hill and Glenn Rifkin
21. Marketing Places by Philip Kotler, Donald H. Haider and Irving Rein
22. The Marketing of Nations by Philip Kotler, Somkid Jatusripitak and Suvit Maesincee
23. The Friction-Free Economy by T.G. Lewis
24. Street Trends by Janine Lopiano-Misdom and Joanne De Luca
25. Crisis Marketing by Joe Marconi
26. The Laws of Choice by Eric Marder
27. New Marketing Practice by David Mercer
28. Strategy Safari by Henry Mintzberg, Bruce Ahlstrand, and Joseph Lampel
29. The Death of Competition by James F. Moore
30. Opening Digital Markets by Walid Mougayar
31. The Butterfly Customer by Susan M. O'Dell and Joan A. Pajunen
32. Banishing Bureaucracy by David Osborne and Peter Plastrik
33. The Experience Economy by B. Joseph Pine II and James H. Gilmore
34. Clicking by Faith Popcorn and Lys Marigold
35. Shakedown by Angus Reid
36. Focus by Al Ries
37. The 22 Immutable Laws of Branding by Al Ries and Laura Ries
38. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
39. The End of Work by Jeremy Rifkin
40. Harness the Future by Shirley Roberts
41. Bionomics by Michael Rothschild
42. Marketing Aesthetics by Bernd Schmitt and Alex Simonson
43. Experiential Marketing by Bernd H. Schmitt
44. Webonomics by Evan Schwartz
45. Rocking the Ages by J. Walker Smith and Ann Clurman
46. Ice to the Eskimos by Jon Spolestra
47. The Digital Economy by Don Tapscott
48. Growing Up Digital by Don Tapscott
49. The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
50. The New Positioning by Jack Trout (with Steve Rivkin)
51. Why We Buy by Paco Underhill
52. The Entertainment Economy by Michael J. Wolf
53. The Next 20 Years of Your Life by Richard Worzel
54. The Fortune Sellers by William A. Sherden
55. The Clustered World by Michael J. Weiss
56. EVEolution by Faith Popcorn and Lys Marigold
57. The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David

The Vance Caesar Group :
1. The Power of Focus By Jack Canfield, Mark Victor Hansen, and Les Hewitt
2. The Art Of Possibility By Zander, Benjamin and Zander, Rosamund Stone
3. The Four Agreements by Ruiz, Don
4. Built To Last by James Collins and Jerry Porras
5. In Search Of Excellence by Thomas J Peters and Robert N. Waterman Jr.
6. The Knowing- Doing Gap by J. Pfeffer and R.I. Sutton
7. The Millionaire Next Door by Thomas J. Stanley and William D. Danko
8. How To Win Friends and Influence People by Dale Carnegie


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